Published: Thu, February 02, 2017
Research | By Elizabeth Houston

Facebook's advertising revenue jumps 57% in 2016


Facebook, Inc. (NASDAQ: FB) reported its fourth-quarter financial results after the markets closed on Wednesday.

Facebook posted total Q4 revenues of $8.8 billion, up 51% from $5.84 billion in the year-ago period.

Analysts on average had expected total ad revenue of $8.31 billion, according to research firm FactSet StreetAccount.

Facebook's sales for the December quarter totaled $8.8 billion, up more than 50% from the same period a year earlier. It pulled that from 1.86 billion monthly users, up 3.91% this quarter, or 70 million users, from 1.79 billion, but at a slower pace than its 4.67% growth last quarter. Daily active users clocked in at 1.23 billions for December 2016, up 18% from this time past year, while mobile DAUs increased 23% to 1.15 billion. But all of that hasn't eaten into Facebook's bottom line.

Mobile advertising revenue represented approximately 84% of advertising revenue for the fourth quarter of 2016, up from approximately 80% of advertising revenue in the fourth quarter of 2015.

"Our mission to connect the world is more important now than ever", said Facebook CEO Mark Zuckerberg.

Miami Dolphins didn't follow protocol after Matt Moore hit
Miami Dolphins quarterback Matt Moore took quite the shot in his team's wild-card game against the Pittsburgh Steelers. Moore to return to the game, but did not recognize that Mr.

MA gas prices fall again
Buffalo saw a 1-cent decline to $2.46 and Syracuse was down 3 cents to $2.37, according to AAA Western and Central New York. The national average has decreased 6.7 cents per gallon over the last month but stands 46.2 cents higher than a year ago.

Top Security Measures in Place for Super Bowl 51
It's unclear if GNC had already paid and whether and how they will receive a refund. Hennion said the company is exploring its legal options.

As of Wednesday's close, Facebook Inc. shares had increased 16 percent since the beginning of the year, while the Standard & Poor's 500 index has increased nearly 2 percent.

Facebook's strong earnings come a day after the social network announced it is expanding its relationships with measurement companies comScore Inc., the Nielsen Co. Our business did well in 2016, but we have a lot of work ahead to help bring people together. Year-over-year, daily active users in the latest quarter increased by 18% to 1.23 billion.

Earnings, adjusted for one-time gains and costs, were $1.41 per share in the latest quarter.

About 90 percent of Facebook's users access the network through mobile devices.

Mobile MAUs - Mobile MAUs were 1.74 billion as of December 31, 2016, an increase of 21% year-over-year.

As expected, there has been no real focus made by Facebook itself on the ongoing fake news trend.

Like this: