Published: Thu, February 02, 2017
Research | By Elizabeth Houston

Facebook's advertising revenue jumps 57% in 2016

Facebook, Inc. (NASDAQ: FB) reported its fourth-quarter financial results after the markets closed on Wednesday.

Facebook posted total Q4 revenues of $8.8 billion, up 51% from $5.84 billion in the year-ago period.

Analysts on average had expected total ad revenue of $8.31 billion, according to research firm FactSet StreetAccount.

Facebook's sales for the December quarter totaled $8.8 billion, up more than 50% from the same period a year earlier. It pulled that from 1.86 billion monthly users, up 3.91% this quarter, or 70 million users, from 1.79 billion, but at a slower pace than its 4.67% growth last quarter. Daily active users clocked in at 1.23 billions for December 2016, up 18% from this time past year, while mobile DAUs increased 23% to 1.15 billion. But all of that hasn't eaten into Facebook's bottom line.

Mobile advertising revenue represented approximately 84% of advertising revenue for the fourth quarter of 2016, up from approximately 80% of advertising revenue in the fourth quarter of 2015.

"Our mission to connect the world is more important now than ever", said Facebook CEO Mark Zuckerberg.

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As of Wednesday's close, Facebook Inc. shares had increased 16 percent since the beginning of the year, while the Standard & Poor's 500 index has increased nearly 2 percent.

Facebook's strong earnings come a day after the social network announced it is expanding its relationships with measurement companies comScore Inc., the Nielsen Co. Our business did well in 2016, but we have a lot of work ahead to help bring people together. Year-over-year, daily active users in the latest quarter increased by 18% to 1.23 billion.

Earnings, adjusted for one-time gains and costs, were $1.41 per share in the latest quarter.

About 90 percent of Facebook's users access the network through mobile devices.

Mobile MAUs - Mobile MAUs were 1.74 billion as of December 31, 2016, an increase of 21% year-over-year.

As expected, there has been no real focus made by Facebook itself on the ongoing fake news trend.

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