Published: Sat, April 08, 2017
Research | By Elizabeth Houston

Amazon launches Fire TV Stick in UK

Amazon launches Fire TV Stick in UK

'Not only are we shipping a new Fire TV Stick - a faster and more powerful successor to our fastest-selling United Kingdom device ever- we're also rolling Alexa out to every single Fire TV device in the UK. "Not only are we shipping a new Fire TV Stick - a faster and more powerful successor to our fastest-selling United Kingdom device ever - we're also rolling Alexa out to every single Fire TV device in the United Kingdom", said Jorrit Van der Meulen, vice president, Amazon Devices International.

The UK is the first worldwide region to offer the latest Fire TV Stick, which will cost about £40 (RM220) and comes with the Alexa Voice Remote.

News on two fronts for Amazon Fire TV users.

The update will make Alexa available to the millions of United Kingdom customers with Fire TV devices already in their homes, and upgrades every existing Fire TV Voice Remote to an Alexa Voice Remote. Most of Echo's capabilities and "Skills" (third-party apps) are now accessible via Fire TV devices, with the likes of weather and sports scores gaining a visual element. Their 4K Fire TV box does, though. It won't lose any of its previous features, such being able to stream BBC iPlayer or other catch up TV channels, but will just make it easier to find and play content, plus control the home from one device. To activate our flash briefing on your Echo product, go to the Amazon Alexa app on your smartphone (available for Android and iOS), and search for your preferred property by name, and click on "enable".

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Fire TV now features an overhauled Netflix-type user interface - called the Cinematic UI - that is created to make finding movies and TV shows easier.

"This is a big day for Fire TV customers".

Until now, Alexa's domain had been the Echo and Echo Dot smart speakers.

With Alexa integrated into Fire TV, users can easily control video playback through voice.

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