Published: Mon, April 10, 2017
Culture | By Kelly Harrison

Kendall Jenner 'traumatised over Pepsi ad backlash'

Kendall Jenner 'traumatised over Pepsi ad backlash'

Controversial Power 105 radio host in the US, Charlamange Tha God, give Kendall Jenner and Pepsi Donkey of The Day for the ad. The skit features Beck Bennett as the writer-director on set and about to shoot the commercial.

Pepsi recently pulled their latest commercial after people criticized it for making light of a serious issue.

In the short film, Kendall skips out of a photoshoot to join a protest alongside placard-waving campaigners, before she offers a can of Pepsi to one of the surly-looking police officers as a sign of peace.

Unless you were living under a rock this past week, you likely saw the Pepsi ad that caused such a stir across social media. Their name and logo are considered proprietary, and a legal case could be made that a reasonable person would confuse the use of name and logo as an endorsement of Pepsi, Kendall Jenner, or caucasian privilege. And then, that Pepsi brings everybody together.

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Unlike her fellow protesters who keep their distance, Ms. Jenner appears to have a strategy for winning over at least one of the cops. Though the company thankfully pulled the ad afterwards, that didn't save them from the backlash - or a ribbing from Saturday Night Live (SNL). His sister calls, and as he explains the thrust of the ad, in which Kendall Jenner stops a protest from escalating by handing a Pepsi to a police officer, she tells him its a mistake. "Maybe if I lived there and knew the [issues] before then, maybe I would feel bad", the actor told People.

Props to SNL for slamming the Pepsi ad. Watch it above.

You know how teachers in well-intentioned, but unavoidably cringey '90s movies starring some nice white lady tried to appeal to the youth by having her rap Shakespeare? It is in danger indeed as people started disliking her after her Pepsi commercial. Criticism began trending instantly on social media, where it was mercilessly skewered for lifting imagery from legitimate protests.

However, these adverts aren't the first time a big brand has left a sour taste in people's mouths with advertising that seemed to miss the mark.

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