Published: Thu, April 13, 2017
Technology | By Ramiro Moody

New Burger King ad wants an assist from Google Home

New Burger King ad wants an assist from Google Home

But as Google Assistant users who watched a new ad spot from Burger King recently found out, that convenience can be a curse. The ad features a guy in a Burger King uniform who explains, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich".

While Google Home is still less popular than Amazon's Echo, the ad "could trigger" other Android devices like smartphones to search for "Whopper", Burger King President José Cil said in an interview with BuzzFeed News.

The phrase is meant to get Google Home to read the first sentence of the Whopper's Wikipedia entry. However, if you ask what a Whopper is your own voice, Google Assistant still answers. Meantime, we've tried in out on a Home unit we have around the office and can confirm that the commercial no longer has the intended effect.

While Burger King is far from the first to recognize that it's possible to mess with someone else's smart speaker, it's certainly the first to put it into a widely run ad campaign. "The more brands that do it the more it becomes totally irritating", Carroll told CNNTech.

European Union open to exit deal with Britain as Scots demand referendum
The EU guidelines make clear there can be no talks on the shape of any future relationship at this stage. EU Council President Donald Tusk circulated the guidelines to 27 European governments on Friday.

Assad: Washington's Attack Fails to 'Raise the Morale of US-Backed Terrorists'
On Saturday, one woman was killed in a suspected Russian air strike on Khan Sheikhun, the Observatory said. Other top administration officials, like Secretary of State Rex Tillerson, piled on Russian Federation .

Kendall Jenner 'traumatised over Pepsi ad backlash'
Controversial Power 105 radio host in the US, Charlamange Tha God, give Kendall Jenner and Pepsi Donkey of The Day for the ad. Unless you were living under a rock this past week, you likely saw the Pepsi ad that caused such a stir across social media.

Burger King is an especially aggressive company when it comes to marketing - once pricing its 10-piece chicken nuggets at $1.49, or combining Cheetos and macaroni and cheese in stick form. In January, a news anchor accidentally ordered dollhouses through viewers' Echo devices during a segment on Alexa.

It raises the grim prospect of more marketers abuse of the growing number of voice activated devices in people's homes.

Burger King's ploy is a unique way to engage a TV audience, but consumers don't like it when their smart assistants try to sell them things. In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news. Google said it was not a movie ad and quickly removed it. And, they say, people won't stop editing the page. He says, "Hey Siri, set time for 14 minutes", and then "Hey Siri, play me waiting playlist", and later "Hey Siri, check the timer".

Like this: