Published: Sat, May 06, 2017
Finance | By Laverne Griffith

Patanjali doubles turnover to Rs10,561 crore, to double sales in FY18

Patanjali doubles turnover to Rs10,561 crore, to double sales in FY18

The company is also exploring several new initiatives to open a chain of restaurants under the Patanjali brand.

"We have done research on e-commerce model and there are some practical problems for FMCG products, we have solved some problem and planning is underway, in coming time if these problems get solved we will go in for e-commerce model as well", said the Patanjali CEO, who debuted on Forbes magazine's "100 Richest Indians" list previous year.

Baba Ramdev is planning to launch a fast food chain in a bid to take on MNCs like KFC, McDonald's and Subway, as per a news paper report. "By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one", yoga guru Ramdev said.

Denying allegations of outsourcing manufacturing, Baba Ramdev said 95 per cent Patanjali products are manufactured in-house.

"Honey (sales) is around Rs 350 crore and would grow to Rs 500-Rs 600 crore this year".

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The aim, according to Ramdev, is to wean Indians off what he considers unhealthy food.

Patanjali Ayurved Limited, Haridwar-based FMCG company, has recorded a turnover of Rs 10,561 crore in 2016-17. When Baba Ramdev addressed a packed audience in Delhi's Constitution Club on Thursday, people waited with baited breath to hear what he had to say.

As Patanjali is eyeing to double its turnover, it is obvious that the company would spend more on advertising and expand its business in terms of product lines.

Nirupam has alleged that while the current market value of the said land is at least Rs 100 crore per acre, Ramdev's Patanjali Ayurveda received it at a throwaway price of Rs 25 lakh per acre.

Baba Ramdev added that the company is also now working on a strategy to enter the restaurants business in the future, besides focusing on growing exports. Ramdev, along with Patanjali Ayurved's MD & CEO Acharya Balkrishna, also announced the company's interest to foray into textiles to compete with companies such as Levis, Nike and Adidas with products such as jeans and sportswear. From around Rs 2,000 crore in 2014-15, the company has managed to grow its revenue exponentially.

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