Published: Wed, June 21, 2017
Technology | By Ramiro Moody

Instagram Stories daily audience hits 250M, adds live Story replays

Instagram Stories daily audience hits 250M, adds live Story replays

Instagram's now 250 million daily active users outpaces that of rival Snap Inc. "If you think about it a year ago when we sat together, Instagram Stories didn't exist", Everson told CNBC. At that time, Snap had yet to report its first public earnings release, and the most current figure at that point was that Snapchat closed out 2016 with 158 million DAUs. A few months later, Instagram added the ability for people to save live streams, but only for personal use.

As it is, Instagram Live functions a lot like Facebook Live while you're using it.

Instagram says that the live video replay feature is now only rolling out to its mobile apps on Android and iOS. In an interview with CNBC, the executive said that Facebook invented the "Feed" format - a collection of media shared from friends and other pages - which Instagram and other competitors now use.

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When someone has shared a Live Video replay to Stories, you'll see a small play button appear on their icon to indicate so (as pictured in the screenshot above on the right). But they don't seem to be making those videos in large numbers - the company says only that "millions of people have used" the live-streaming feature, and hasn't shared any other details - including how many of those millions ever used it a few times. "You are going to see Stories on our other formats as well". If you said or did something embarrassing in the video, no worries: just press "Discard" and your video will disappear from the app, just like normal.

The social app company added the live video feature on Instagram Stories in November. Shares of Facebook were down less than 1% Tuesday. Millions of people have been using it since its introduction.

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