Published: Wed, June 28, 2017
Culture | By Kelly Harrison

'Transformers: The Last Knight' debuts to a franchise low

'Transformers: The Last Knight' debuts to a franchise low

Transformers: The Last Knight, the latest installment of cinema's unquestionably stupidest goddamn franchise, a series so awful that, yes, we'd rather drink arsenic than see it, opened last Wednesday, and predictably topped the weekend box office.

Audience ratings for The Last Knight, dismal across the board and by far the lowest of any Transformers film, point to a sub-2x opening weekend multiplier that will leave The Last Knight well below its predecessor's $320 million. Current estimates already put it at around $196 million worldwide, including $123.4 million in China. If "The Last Knight" had a similarly expensive marketing campaign - which is likely the case - then Paramount needs more than $350 million just to make back the money they spent on the movie. The latest DC Comics superhero movie brought in over 300 million USA dollars in total in North America through Sunday and 652.9 million US dollars worldwide. That was enough to bump "The Mummy" off the top-five, a film that only brought-in $5.8M this weekend.

And at No. 3 is "Cars 3", bringing in about $25 million in its sophomore weekend.

The next highest-grossing movie made around half that, so you might be scratching your head when you read articles declaring that the latest entry in the Michael Bay-lead movie series is a financial disappointment. Likewise: Russia and the United Kingdom: $14.6M vs over $20M; Germany: $4.7M vs $11.1M; Australia: $3.6M vs $8.3M.

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DreamWorks Animation's Captain Underpants: The First Epic Movie, directed by David Soren, came in ninth place for its fourth week in theaters, taking in $4.3 million from 2,328 locations for a new North American total of $65.7 million.

Speaking of troubled franchises, Pirates of the Caribbean: Dead Men Tell No Tales came in next with $5.2 million in its fifth weekend, off 42%. Although the film lost no Middle Kingdom screens between Saturday and Sunday, folks simply didn't turn up - and daily growth was also stymied in other hubs contrary to typical patterns on a movie that was teed up for overseas, and China in particular. It will be the first Transformers movie to possibly gross less than $200 million in North America. The ensemble film is now sitting at $16.6 million domestically and $24.2 million worldwide. Overseas, the animated feature has made a total of $6.2 million from just a handful of markets for an early total of $71.9 million worldwide. The film has a two-week running total of $24M.

Meanwhile, Kumail Nanjiani's film The Big Sick debuted to $435,000 in five theaters, for a screen average of $87,000.

The Marvel sequel Guardians of the Galaxy Vol. 2 is still the top-grossing summer movie - for now - and collected an estimated $3M, off 41%.

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